paxos was an iOS app and hardware device to help ophthalmologists take photos of retinas send hipaa compliant information from their phone to ehr systems.
Role
Product Designer
Year
2016-2017
Location
San Francisco, CA - Hybrid
Project
paxos app redesign
Situation
I joined Digisight as a design consultant to redesign their iOS app. They had recently undergone a rebranding and had some ideas of what the app should do. My PM asked me to do some wireframes. In the middle of this project I realized during another interview that I wanted to learn more about user experience as a whole. The business problem was that ophthalmology practices had old ways of communicating and sharing patient information between doctors, including faxing and mailing physical images of eyes. In some cases doctors were sharing patient information through text messages, emails, and other online communication tools.
Obstacles
This was my first role as a product designer and I was learning on the job. Our engineers did not have iOS development experience so I was also helping them understand best practices and how to leverage Storyboard. Our team was building an integration with existing EHR systems so doctors would not have to replicate data and images multiple times. Hospitals have notoriously terrible reception so creating an offline friendly app was a top priority as well.
Action
Dove head-first into numerous design meetups, read a ton of books, and worked hand-in-hand with my PM learning together how to get feedback from users, build user maps, flows, and customer journeys. Designed wireframes, clickable prototypes, and our “dream app” to work backwards for create a roadmap.
Results
We step-by-step designed a HIPAA-compliant app that gave doctors a way to create encounters digitally, take photos of eyes to share with colleagues for consultations, encourage conversation, and improve handoff between shift changes. The biggest wins were that it integrated with existing EHR systems, and was usable offline, leading to Digisight's first contract with a large healthcare player.
User Flows and maps
wireframes and app flow
visual design
What did I learn?
I learned how to redesign an old App and convince a team they needed a new one during the process. I learned how to design for specific use cases and how to make user maps, flows, and customer journeys. I learned SO MUCH about ophthalmology. I also learned how to work with a remote team, understand the pros and cons of doing so, and what I preferred (in person, mostly). I learned iOS patterns, and when to use them and when to stray from them. My biggest learning was that I understood what it took to be a product designer.
